15 minguided first session in your office — no operatory hour
7 daysmany notice visible results after the first use
12% HPprecision gel pen — a fraction of typical in-office concentrations
$7,700–$14,600+typical annual profit line — $600–$1,200+ a month*
*Illustrative. At 20 kits and 12 refill pens a month on Gold: about $640 a month at MSRP, about $1,220 priced as a $99 program. Your pricing and volume determine results — run your own numbers below.
3,000+Kits in patients' hands
29Practice locations stocking
$7,700–$14,600+/yrTypical practice profit line · $600–$1,200+/mo*
15 minPer session · 7-day protocol
*Illustrative, at 20 kits and 12 refill pens a month on Gold pricing. Your pricing and volume determine results.
What you're stocking
Two products. One reorder. No SKU sprawl.
This is exactly what arrives at your front desk — the kit your patients buy once, and the refill pen they come back for.
The retail sale
Luxissimo Whitening Kit
36-bulb dual-wavelength LED mouthpiece with built-in auto-timer
Three precision whitening gel pens in the same box — 12% hydrogen peroxide
Patient shade guide & step-by-step protocol card
The repeat purchase
Maintenance Refill Pen
Same precision gel, counter-ready packaging
Patients top up their result between visits
Want to hold it before you stock it? Sample kits are available for qualified practices — ask your Lux Expert on the 15-minute call.
A profit line worth $7,700–$14,600+ a year — without giving up an operatory or an hour of chair time.
Whitening demand walks through your door every day — and most of it leaves to buy strips at a drugstore. Stocking Luxissimo converts that demand into retail margin, with a maintenance-pen refill line that keeps patients coming back to your counter.
Run your own math
The defaults are a typical single-location practice. Change any number — your wholesale tier follows your monthly kit volume automatically.
Your practice
Kits sold per monthMost accounts settle into a monthly reorder
20
Refill pens per monthThe repeat purchase at your counter
12
Your patient price per kitMSRP, or packaged as a guided program
$69.99
Your wholesale tier:
Gold$44.00 per kit · pens $10 flat
A typical year, roughly
about $7,700/yr
that’s about $640 a month — without an operatory hour
= 20 kits × $25.99 + 12 pens × $9.99
At this volume you qualify for Black Label — your brand on the box.
Talk with a Lux Expert
$25.99margin per kit at your price
$9.99margin per refill pen
Illustrative at the numbers you set, before your time and any promotions. Your pricing and volume determine results.
Fifteen minutes of team time, not an operatory hour
The first session is a guided demo any team member can run — no impressions, no custom trays, no doctor time. Then the patient finishes the protocol at home.
2
Refill pens are the annuity
Patients maintain their result with the whitening pen — a repeat purchase that returns to your counter a few times a year instead of a drugstore aisle.
3
Volume pricing as you grow
Tiered wholesale pricing rewards multi-location groups and larger stocking orders — the full Gold / Platinum / Diamond ladder is published just below.
*Illustrative, based on average reorder volume across current stocking practices and suggested retail pricing: 20 kits + 12 refill pens a month at Gold — (20 × $25.99 kit margin) + (12 × ~$10 pen margin) ≈ $640 a month, or $7,700 a year. Practices pricing Luxissimo as a $99 guided program run toward the upper end. Your figures depend on patient volume and the pricing you set. Individual whitening results vary.
Dealer pricing
Three tiers. One rule: the more you stock, the deeper your discount.
Tier is determined per order by kit count — a single 100-kit order earns Diamond pricing on the entire order. Refill pens are half of MSRP at every tier, so your recurring margin line never depends on order size.
Gold
37% off MSRP
Orders of 1–49 kits
Kit: $44.00
Platinum
46% off MSRP
Orders of 50–99 kits
Kit: $38.00
Diamond
50% off MSRP
Orders of 100+ kits
Kit: $35.00
Black Label · Private Label Program
Orders of 500+ kits — Diamond pricing, with your practice's brand on the box.
Your name, your patients, your price. A kit your patients can't price-shop online, because only you sell it.
MSRP is the suggested patient price for the kit alone. Because your offer includes the guided first session and refills on your counter, many practices package Luxissimo as a $99 professional whitening program. Payment terms and shipping detailed with your application response.
How it works
From application to first reorder in four steps.
STEP 1
Talk with a Lux Expert
15 minutes: pricing, the playbook, your questions.
STEP 2
Sample kit ships
Qualified practices get a sample kit and the clinical study set.
STEP 3
First stocking order
Most practices start with 20–25 kits plus maintenance pens. Display and shelf materials included.
STEP 4
Reorder rhythm
Restock ships fast. Most accounts settle into a monthly reorder within 60 days.
The technology
Two wavelengths. One low-sensitivity design.
Traditional in-office whitening compensates for a one-hour window with very high peroxide concentrations — which is where the sensitivity comes from. Luxissimo takes the opposite approach: a moderate 12% hydrogen-peroxide gel, light-activated across a seven-day protocol.
36-bulb dual-light engine
Eighteen blue-spectrum bulbs accelerate the peroxide reaction on deep stains in enamel and dentin; eighteen violet-spectrum bulbs target surface yellow and brown pigments — brightness without additional peroxide.
12% professional gel, precisely placed
A fraction of typical in-office concentrations, applied with a precision pen that keeps gel on enamel and off gum tissue. This pairing is the core of the low-sensitivity design.
Auto-timed 15-minute sessions
The integrated timer starts when the light does and ends the session itself. No guessing, no over-wearing — consistent dosing, every session.
Clinically studied
Formula backed by a decade of development and testing; the mouthpiece by four clinical studies. The full study set is available to practices with your sample kit.
Patented system. FDA-registered cosmetic product (registration does not imply FDA approval or endorsement).
A dentist's own comparison
"...virtually zero to very minimal tooth sensitivity and consistent results every time... It reduces waste and soft tissue damage, and reduces the need for an in-office appointment for custom bleaching trays."
DR. TT
Dr. Todd Taylor Practicing dentist, Mooresville Family Dental — stocking Luxissimo for his patients
READ DR. TAYLOR'S FULL COMPARISON — in-office light, strips, trays & toothpaste →
"As a practicing dentist, I've researched and tried many different whitening products throughout the years. I've tried the popular in-office 1-hour whitening that uses a powerful light source... most, if not all, the patients who tried it had extremely sensitive teeth afterwards. I've also tried the bleach strips... the strips do not follow the natural curves of the gum tissue, [which] leads to wasted material and a higher risk of soft tissue damage. [Custom trays] aren't ideal because you have to make an appointment in the doctor's chair for impressions... The bleaching chemical in toothpastes just isn't strong enough to see good results."
"Luxissimo... has solved several different problems with existing teeth whitening systems. It has a brush (pen) applicator that allows for exact placement... a special mouthpiece with built-in light technology precisely calibrated to activate the solution... a timer integrated in the mouthpiece that automatically starts once the lights are activated... And finally, this product uses the highest-grade chemicals available for manufacturing."
Where your patients buy today
The whitening market makes your patients choose. Your practice can end the trade-off.
Most whitening is either cheap and unsupervised — strips and social-media kits — or effective and expensive in the operatory. Luxissimo sits in the space between: dispensed through your practice, at a price patients say yes to on the spot.
In-office whitening$400–600+an operatory hourDispensed through your practice
Professional take-home trays$150–400impressions & chair timeDispensed through your practice
Luxissimo$69.99 kit MSRP$99 as your guided programYour practice, patient-friendly price
Social-media LED kits$40–90sold past your front deskBought on their phone
Drugstore strips$30–50no guidance, no follow-upBought at the drugstore
Category price ranges reflect typical published retail and patient prices, July 2026. Illustrative; individual products vary.
1
Capture the leak
Whitening demand walks through your door every day — and most of it leaves to buy strips at a drugstore. Stocking Luxissimo converts that demand into $25.99–$34.99 of retail margin per kit.
2
No operatory hour
Unlike in-office whitening, the first session is a guided 15-minute demo any team member can run — no impressions, no custom trays, no doctor time. The patient finishes the protocol at home.
3
The refill annuity
Maintenance pens at $10 wholesale, $19.99 MSRP keep patients coming back to your counter — the repeat purchase that turns one sale into an annual profit line of $7,700–$14,600+.*
See the full comparison — strips vs. social kits vs. in-office vs. Luxissimo
Option
Patient experience
Practice economics
Luxissimo
In-office light (1-hr)
Frequent post-treatment sensitivity from heat + high concentrations
Revenue, but consumes a full operatory hour + staff
Front-desk retail sale with a 15-minute guided first session any team member can run. No operatory hour, no impressions, no tray inventory. Moderate-concentration gel + dual-light protocol, with practices reporting virtually zero to minimal patient sensitivity. Margin on the kit, recurring margin on refill pens.
Whitening strips
Don't follow the gumline — wasted gel, soft-tissue contact
Zero — that sale happens at the drugstore
Custom-tray bleach
Effective but inconsistent tube-to-tube; sensitivity varies
Chair time for impressions + upfront tray cost
Whitening toothpaste
Too weak for visible short-term results
Trivial margin, no differentiation
*Illustrative: (20 kits × $25.99 kit margin + 12 pens × ~$10 pen margin) × 12 ≈ $7,700 a year at MSRP; priced as a $99 guided program the figure runs higher. Your pricing and volume determine results.
From the practices already stocking
The people selling it are the people using it.
These aren't stock photos or paid endorsements — they're before-and-afters and notes sent in by the dentists, hygienists, and front-office staff at practices stocking Luxissimo. When your own team has results to show, the front-desk recommendation sells itself.
Before
After
Brittany — Administrator, 7 Days Family Dental of Martinsville: "Here is my before and after pictures. Love the new kit!"
Before
After
Lesly — Dental Hygienist: Shade-guide-visible change over the 7-day protocol. [Confirm caption details with Lesly]
"As a dentist, I'm very selective about the products I recommend and use myself. I was genuinely impressed with Luxissimo. The whitening results were noticeable, the product was easy to use, and it achieved a brighter smile without causing sensitivity... I would confidently recommend Luxissimo to anyone looking for a high-quality, fluoride-free teeth whitening solution."
"This whitening product delivered noticeable results in just a few uses, leaving my smile brighter and more confident. It was easy to use and gentle on my teeth, with no sensitivity at all."
"Just 15 minutes a day for 7 days to bring back my smile! And I had to do that only twice a year to keep it radiant."
Common questions
Before you ask.
Do we need chair time or training to offer this?
Minimal. The first session is a 15-minute guided demo any team member can run — it doubles as staff training, and it's the moment that locks in patient compliance. No impressions, no operatory hour, no doctor time required.
What about patient sensitivity?
The system pairs a moderate 12% hydrogen-peroxide gel — a fraction of typical in-office concentrations — with a precision pen that keeps gel off soft tissue and an auto-timed 15-minute session. Stocking practices report virtually zero to minimal patient sensitivity; Dr. Taylor's assessment above covers the mechanism in clinical terms. Individual experiences vary.
Is there clinical backing?
Yes — the formula reflects a decade of development and testing, and the mouthpiece is backed by four clinical studies. The full study set ships with your sample kit, and we're happy to walk your clinical team through it.
What's the minimum order?
Most practices start with a 20–25 kit stocking order plus maintenance pens. Tier details come with your application response.
Will you sell directly to our patients online?
We sell Luxissimo at full retail on our own site, the same way any brand does. You buy at 37–50% below retail and keep the margin on every kit and pen that sells at your desk. Most patients buy where they were recommended — and the guided first session only happens in your office.
We're a med spa or aesthetics practice — eligible?
Yes. Med spas, plastic surgery, and aesthetics practices are part of the wholesale program — whitening pairs naturally with an aesthetics service menu. Apply with your business details and we'll follow up the same way.
Wholesale application
Two minutes now. Sample kit on the way after review.
Tell us about your practice. We respond within one business day with tier pricing and next steps.
You're in.
Grab 15 minutes with a Lux Expert now —
Prefer to skip the call? We'll follow up by email within one business day.
